Vitamin Well Awake functional drink

Vitamin Well Awake is a functional non-carbonated beverage designed to provide a caffeine boost alongside essential vitamins such as D and B12. Founded in Sweden in 2008, the brand aimed to create a healthier alternative to sodas and sugary juices.

Today, Vitamin Well is part of the Vitamin Well Group, a Swedish-based company that has expanded globally. While the brand originated in Stockholm and maintains its headquarters there, its products are manufactured in various locations across Europe, primarily in the Netherlands, to serve the international market. The ultimate owner is the private equity firm Bridgepoint Group plc, which acquired a majority stake in the company to fuel its global expansion.