Freeway Cola Zero Sugar Zero Koffein soft drink

Freeway is a private label brand primarily associated with the German discount supermarket chain Lidl. It was developed to provide a budget-friendly alternative to major global soft drink brands. The brand's origin is rooted in Germany, where Lidl itself was founded and is headquartered.

While the brand is German in origin and owned by the Schwarz Group, the manufacturing of Freeway products is decentralized. The beverages are typically produced by various contract bottling partners or within Schwarz Group's own production facilities, such as the MEG (Mitteldeutsche Erfrischungsgetränke) group, depending on the specific European region where they are sold. Ownership remains strictly under the Schwarz Group, one of the world's largest retail conglomerates.