MOWI Signature Fjord Räucherlachs

MOWI Signature Fjord Räucherlachs is a premium smoked salmon product. The brand MOWI is the consumer-facing label of the world's largest producer of Atlantic salmon. While the salmon is farmed in the cold waters of Norway (as indicated by the Norwegian flag on the package), the company operates specialized processing facilities in several locations; for the German market, the manufacturing and smoking process typically occurs in their high-tech facilities in Poland.

The brand has its roots in Norway, dating back to 1964. Formerly known as Marine Harvest, the company rebranded to MOWI in 2018 to honor the pioneering spirit of its founders and to create a more direct connection with consumers. Today, MOWI ASA is a publicly traded company on the Oslo Stock Exchange and remains headquartered in Bergen, Norway, maintaining full control over its supply chain from breeding to processing.