Nudie Jeans Co booklet

Nudie Jeans Co is a Swedish denim brand famous for its commitment to environmental sustainability and social responsibility. Founded in Gothenburg, Sweden, in 2001 by Maria Erixon Levin, the brand has built a unique reputation on its 'dry denim' concept and its offer of free repairs for life on all their jeans.

While the brand is headquartered in Sweden, its manufacturing is spread across multiple countries known for high-quality production, including Italy, Portugal, Tunisia, and Turkey. The company maintains a transparent supply chain, ensuring that the people making their clothes work in fair conditions. Since its inception, Nudie Jeans has remained an independent company, primarily owned and managed by its founders, staying true to its original vision of creating sustainably produced apparel without compromising on style or quality.