Viva Vital / Land Heidelbeere Konfitüre Extra

Viva Vital and Land are private label brands associated with the Netto Marken-Discount group in Germany. This specific blueberry jam (Heidelbeere Konfitüre Extra) is produced for the discount retailer as a value-oriented consumer product.

Manufacturing typically occurs within Germany for these private labels to ensure local supply chain efficiency and compliance with regional food standards. As a private label product, the ultimate ownership lies with the Edeka Group, which is Germany's largest supermarket corporation, operating Netto as its discount subsidiary.