Isana Milk & Honey Liquid Soap

Isana is a prominent personal care brand developed and owned by the German drugstore giant Rossmann (Dirk Rossmann GmbH). The product shown is the 'Milch & Honig' (Milk & Honey) liquid soap, which is characterized by its skin-neutral pH and mild formula. It is part of Rossmann's private label portfolio, which focuses on providing high-quality hygiene and cosmetic products at competitive prices.

Most Isana products are manufactured in Germany to ensure adherence to European safety and quality standards. As a private label, the brand's identity is deeply tied to its parent company's retail presence across Europe, particularly in Germany, Poland, and Hungary. The brand was originally created by Rossmann to offer an affordable alternative to global drugstore brands, and it remains a core pillar of their business strategy into 2026 and beyond. Ownership remains entirely within the Rossmann group, headquartered in Burgwedel, Germany.