Made O'Meter
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DELIA is a specialized brand of heated tobacco units designed specifically for use with IQOS ILUMA devices. These units, known as SMARTCORE STICKS, utilize an innovative internal heating element rather than traditional combustion. The brand was developed to provide a distinct alternative within the heated tobacco category, emphasizing a modern approach to tobacco consumption.
Philip Morris International (PMI), the global leader in smoke-free products, is the company behind the development and ownership of the DELIA brand. While originally established as an American company, PMI's international operations were spun off into a separate entity headquartered in Switzerland, which now manages the global distribution and manufacturing of these products. Production of SMARTCORE STICKS typically takes place in advanced specialized facilities across the globe, including locations in Europe and Asia, to meet international demand.
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