TEREA Yellow Green for IQOS ILUMA

TEREA is a brand of specially designed heated tobacco units specifically for use with the IQOS ILUMA induction heating system. These tobacco sticks are part of Philip Morris International's (PMI) smoke-free product portfolio, designed to heat tobacco without combustion.

Originally launched as an evolution of the HEETS brand, TEREA sticks feature a stainless steel heating element inside the tobacco. While the brand originates from Philip Morris International’s R&D centers in Switzerland, the manufacturing is conducted in several specialized facilities worldwide, most notably in Italy, Greece, and Romania, to serve global markets. Philip Morris International remains the ultimate owner, standing as one of the world's leading tobacco companies transitioning toward reduced-risk alternatives.