Weis Bar

Weis Bars are an iconic Australian frozen treat, most famous for their Fruit and Cream bars which traditionally combine real fruit strips with a creamy strip. The brand was established in 1957 by Les Weis in Toowoomba, Queensland, starting with the legendary Fruito Bar. The product is widely recognized for using high-quality ingredients and a unique manufacturing process that creates a distinct texture compared to traditional ice cream.

For decades, the brand remained a family-owned Australian staple based in Toowoomba. However, in 2017, the brand was acquired by the multinational giant Unilever. Following this acquisition, operations eventually moved from the original Toowoomba factory to Unilever's existing production facilities. Despite the change in ownership and manufacturing location within Australia, the brand maintains its heritage as a classic Australian summer staple.

Today, Weis is managed under Unilever's extensive refreshment portfolio. The ultimate ownership lies with Unilever PLC, headquartered in London. The brand continues to focus on its heritage recipes while leveraging Unilever's global distribution network to reach markets beyond the Australian borders.