Jaxon Aquarell watercolor set

Jaxon is a well-established brand in the art supplies industry, particularly recognized in European markets for its high-quality oil pastels and watercolors. The brand was originally created by H. Schmincke & Co., a prestigious German paint manufacturer founded in 1881 by Josef Horadam and Hermann Schmincke.

Today, Jaxon products are primarily manufactured and distributed by companies within the German art materials ecosystem, often associated with the specialized distribution networks of Gerstaecker or directly produced under the H. Schmincke & Co. umbrella. Known for providing artist-grade pigments at an accessible price point, Jaxon maintains a strong reputation for consistency and lightfastness. The ultimate ownership remains with H. Schmincke & Co. GmbH & Co. KG, headquartered in Erkrath, Germany, ensuring the brand adheres to traditional German manufacturing standards for fine art supplies.