ja! Fettarmer Kefir

ja! is a well-known private label brand belonging to the REWE Group, one of the leading retail and tourism cooperatives in Germany and Europe. The brand was introduced in 1982 to provide high-quality essential groceries at discount prices.

This specific kefir product is part of their dairy line, which is typically sourced from German dairy processors to ensure freshness and compliance with local quality standards. As a store brand, production is often outsourced to various specialized dairy facilities across Germany based on procurement contracts. The ultimate owner, REWE Group, manages the brand's distribution exclusively through its own network of supermarkets, including REWE, Nahkauf, and Temma.