MyHeritage DNA Test Kit

MyHeritage is a global leader in family history and DNA testing, originally established to help individuals discover their ethnic roots and find long-lost relatives. The product consists of a home DNA collection kit that utilizes simple cheek swabs to provide users with a detailed breakdown of their ethnic origins across thousands of geographic regions.

The brand was founded in Israel and has grown into one of the most recognized names in the genealogy industry. While the company's research and development are rooted in Israel, the laboratory analysis for the DNA kits is primarily conducted in specialized facilities in the United States. Following its acquisition by Francisco Partners in 2021, the company continues to operate as an independent entity under the ownership of this global investment firm, maintaining its headquarters in Or Yehuda, Israel.