Assimil language learning programs

Assimil is a world-renowned French language learning company founded in 1929 by Alphonse Chérel. The brand introduced the concept of 'intuitive assimilation,' a method designed to teach languages through daily immersion and repetitive exposure to dialogue without the need for rote memorization. Its first publication, 'L’Anglais sans peine' (English Without Toil), became an immediate success and set the foundation for a series that now covers dozens of languages.

Today, Assimil remains a family-owned business headquartered in Chennevières-sur-Marne, France. Most of its physical production, including book printing and packaging, is centralized in France. The company has successfully transitioned into the digital age by offering its famous methods through mobile applications and digital downloads while maintaining its traditional printed books and audio CDs for a global audience.