WICK Blau cooling menthol lozenges

WICK Blau (known as Vicks Blue in other regions) is a historic brand of throat lozenges famous for its intense menthol cooling effect. The brand traces its origins back to the United States in the late 19th century when Lunsford Richardson developed Vicks VapoRub. Over the decades, the brand expanded into various cough and cold relief products, including these sugar-free hard candies.

Today, the brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). While the brand has American roots, products like WICK Blau sold in the DACH region (Germany, Austria, Switzerland) are specifically tailored for the European market. Manufacturing typically occurs in various P&G plants or through licensed partners across Europe to serve local distribution networks.