Sucre racine (Roots Sugar)

Sucre racine is a Senegalese brand of premium sugar products, most notably known for its brown sugar and raw cane varieties. The brand emphasizes local production and the ancestral agricultural heritage of West Africa. It has become a significant player in the regional food market, providing an alternative to imported refined sugars by focusing on natural processing and local sourcing.

The product is primarily manufactured in Senegal, leveraging the country's robust sugar cane industry. As a subsidiary of the larger local conglomerate, it plays a vital role in the domestic economy by supporting local farmers and industrial processing within the region.

Rooted in Senegalese entrepreneurship, Sucre racine is owned by the Patisen Group. Patisen is one of West Africa's leading agro-industrial companies, founded and headquartered in Dakar. The group manages a wide portfolio of food products and continues to expand its footprint across the African continent and beyond.