Simple Truth Vapor Distilled Water

Simple Truth is a flagship private label brand focused on organic and 'free-from' products, launched by The Kroger Co. in 2012. This specific product is vapor distilled water with added electrolytes for taste, reflecting the brand's commitment to clean and straightforward ingredients. The water is sourced and processed within the United States, specifically mentioning sources such as the Crystalline Rock Aquifer in Michigan on its labeling.

As a store-owned brand, Simple Truth is exclusively distributed throughout the Kroger Family of Companies, which is one of the largest grocery retailers in the world. The brand was created to provide a more affordable alternative to national organic brands, and it has since grown into a multi-billion dollar business unit for its parent company. The ownership and distribution are entirely handled by The Kroger Co., headquartered in Cincinnati, Ohio.