Air Wick V.I.Poo Fruity Pin-Up toilet spray

Air Wick V.I.Poo is a specialized bathroom fragrance product designed to be sprayed directly into the toilet bowl water before use to trap odors. The brand V.I.Poo was launched by Air Wick as a direct competitor in the pre-poo spray category, leveraging playful marketing and a variety of scents like 'Fruity Pin-Up'.

The Air Wick brand has a long history, founded in the United States in the mid-1940s. It was later acquired by the British multinational Reckitt Benckiser (now known simply as Reckitt) in the 1980s. Today, Air Wick products are manufactured in several locations globally to serve international markets, including facilities in Europe, North America, and Asia. Reckitt remains the ultimate owner and continues to manage the brand's global distribution and product innovation from its headquarters in Slough, England.