Hacendado Orange Juice 1L

The Hacendado orange juice is a private label brand primarily sold by the Spanish supermarket giant, Mercadona. The product is known for being part of Mercadona's strategy to provide high-quality essential goods under its own house brands.

For juices like this one, Mercadona partners with various Spanish agro-industrial companies, such as J. García Carrión, to ensure local production and distribution. This model allows for competitive pricing while supporting the national agricultural sector, specifically in orange-growing regions like Valencia and Andalusia.

The brand Hacendado was founded by Juan Roig’s Mercadona in Spain and remains under its full ownership. The company operates as a family-owned multinational retailer with its headquarters in Tavernes Blanques, Spain.