Pirate Life South Coast Pale Ale

Pirate Life Brewing is a well-known Australian craft brewery that was established in 2014 by Jack Cameron, Jared Proudfoot, and Michael Cameron. Originally launching in Adelaide, South Australia, the brand quickly gained a reputation for its high-quality canned beers and hop-forward profiles. Their South Coast Pale Ale is a flagship product designed to capture the refreshing, easy-drinking nature of coastal living.

In 2017, the brand underwent a significant transition when it was acquired by Carlton & United Breweries (CUB). This move provided the brewery with the resources to expand its production capacity significantly, leading to the opening of a massive brewery and hospitality venue in Port Adelaide. Despite the corporate ownership, the brand maintains its craft identity and continues to brew primarily in Australia.

Today, Pirate Life is part of the global portfolio of Asahi Group Holdings, a Japanese multinational brewery and soft drink company. Asahi acquired Carlton & United Breweries in 2020, solidifying Pirate Life's place within a large international distribution network while keeping its roots firmly planted in the Australian craft beer scene.