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Sensodyne Pronamel (marketed as Proszkliwo in Poland) is a specialized toothpaste brand designed to protect tooth enamel from acid erosion and provide sensitivity relief. Originally developed within the pharmaceutical giant GlaxoSmithKline (GSK), it has become a global leader in the sensitive oral care market.
Following the spin-off of GSK's consumer healthcare division in 2022, the brand is now owned by Haleon. While the brand has UK roots, production is distributed globally to accommodate international markets, with major manufacturing facilities located in the United Kingdom, Slovakia, and other regional hubs. This ensures consistent supply for its diverse customer base across Europe and beyond.
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