Pure Via Chocolate Cake Mix

Pure Via is a leading brand in the natural sweetener market, specializing in products derived from stevia. It was launched as a collaborative effort to provide consumers with calorie-reduced baking and sweetening alternatives. The product shown is a chocolate cake mix designed for lower sugar consumption, distributed primarily in the French market.

The brand is owned by the Whole Earth Sweetener Company, which is a subsidiary of Merisant. Merisant is a global leader in the sugar substitute industry, also owning brands like Equal and Canderel. While the brand has American corporate roots, this specific product is distributed and packaged for the European market, often manufactured in France or neighboring EU countries to meet local demand and sustainability standards.