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Discover where a brand or product originates

Wild Country Helum Carabiner

ownerOber Alp Group (Italy)
originUnited Kingdom
manufacturedTaiwan

Wild Country is a pioneering climbing brand founded in the United Kingdom in 1977, famous for inventing the 'Friend' active camming device which revolutionized rock climbing. Their products, like the Helium carabiner shown, are engineered for high-performance outdoor activities.

Today, the brand is part of the Ober Alp Group, an Italian management-driven family business. While the brand has British heritage, the manufacturing of their metal hardware is primarily conducted in Taiwan to meet high-precision technical standards, while their design and corporate headquarters remain in Bolzano, Italy.

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