Mein Beerenglück Blackberries

Mein Beerenglück is a brand primarily used by major German retailers, notably associated with Rewe Group, to market fresh berry varieties. The brand serves as a recognizable label for strawberries, blueberries, raspberries, and blackberries.

Due to the nature of fresh agricultural produce, the country of origin varies throughout the year to ensure availability. During the European summer, production is focused heavily on German farms. In the off-season, sourcing shifts to countries like Spain, Morocco, or Mexico. Rewe Group, based in Cologne, manages the brand strategy and distribution across its network of supermarkets.