Made O'Meter
Discover where a brand or product originates
Lynx is a widely recognized brand of male and female grooming products, known as Axe in many other markets. The 'Attract for Her' variant is a popular fragrance launched to expand the brand's reach into the female personal care market.
The brand was originally launched in the UK in 1983 by Unilever. While originally focused on men, the brand has evolved into a global powerhouse in the fragrance and hygiene sector. Manufacturing occurs in multiple locations globally, including the United Kingdom and various European sites, to meet local demand.
Today, Lynx remains a core brand under Unilever, a British multinational consumer goods company. Unilever continues to manage the brand's global strategy, marketing, and distribution from its headquarters in London.
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