Police To Be The King fragrance

Police To Be The King is a distinctive men's fragrance part of the iconic 'To Be' skull-themed collection launched by the Italian fashion brand Police. Known for its provocative packaging featuring a crowned skull, this scent targets a bold and rebellious audience.

The brand Police was founded in Italy in 1983, originally establishing itself as a lifestyle eyewear company before expanding into fragrances, watches, and accessories. The fragrance line is managed and produced through a long-standing licensing agreement with Mavive S.p.A., a Venetian company specializing in high-end perfumery. This ensures that the design and production maintain traditional Italian quality and craftsmanship.

Today, the brand remains under the ultimate ownership of the De Rigo Group, one of the world's leading players in the eyewear industry. Based in Longarone, Italy, the De Rigo family continues to oversee the brand's global expansion while maintaining its roots in Italian design and manufacture.