Right Guard Fresh Anti-Perspirant

Right Guard is an established American brand of anti-perspirant and deodorant that was originally introduced by the Gillette Company in 1960. It gained fame for its signature bronze-colored aerosol cans and was marketed as a family deodorant before pivoting to a more masculine-focused branding strategy in later decades.

The brand has undergone several changes in ownership over the years. Following the merger between Procter & Gamble and Gillette, European and American rights were divested to meet competition laws. In North America, the brand was acquired by Henkel, while in other regions, it was managed by various entities. Currently, Right Guard is owned by the German multinational consumer goods company Henkel AG & Co. KGaA. Depending on the market, manufacturing occurs in various locations globally, often localized to the region of sale, such as the UK, Germany, or the United States.