Made O'Meter
Discover where a brand or product originates
Balea is a highly popular private label brand owned by the German drugstore chain dm-drogerie markt. Originally launched in 1995 to offer high-quality personal care products at affordable prices, the brand has grown to include hundreds of items ranging from hair care to specialized facial serums like the Beauty Hyaluron range.
The product is primarily manufactured in Germany, aligning with the brand's commitment to European quality standards. As a private label, the brand is exclusively distributed through dm stores across Central and Eastern Europe. The ultimate ownership lies with dm-drogerie markt, which remains one of the largest drugstore retailers in Europe, headquartered in Karlsruhe, Germany. The company is known for its employee-centric business model and focus on sustainable private label development.
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