Haiku rice

Haiku is a premium brand of Asian-inspired food products, most notably recognized for its diverse varieties of rice including Jasmine, Basmati, and Sushi rice. While the name 'Haiku' evokes Japanese culture, the brand focuses on delivering high-quality staples sourced from authentic regions across Asia to a global market.

The brand is owned by the Mondiv division of Lassonde Industries Inc., a major player in the North American food and beverage industry. Most Haiku rice products are sourced and packaged in Thailand to ensure authentic quality, though distribution and regional management are centered in Canada. Throughout its history, Haiku has expanded its lineup to include noodles, sauces, and coconut milk, maintaining its position as a go-to brand for Asian culinary ingredients.