Feno de Portugal soap

Feno de Portugal is one of the most iconic personal care brands in Portugal, deeply rooted in the country's domestic market since its introduction in the mid-20th century. Originally created by the company Sabuñarias e Perfumarias de Portugal (SPP), the brand is famous for its distinctive fresh scent inspired by the hay fields of Portugal and its iconic green packaging.

Over the decades, the brand has transitioned through various corporate owners. While it remains a quintessentially Portuguese household name with production primarily centered in Portugal, the global brand rights were eventually acquired by multinational corporations. As of recent years, the brand belongs to the portfolio of Colgate-Palmolive, a global leader in oral hygiene and personal care. This ownership ensures that while the product maintains its local heritage and specific regional appeal, it benefits from international distribution and supply chain standards.