Panco Cream Cracker

Panco is a traditional Brazilian food brand with strong roots in the Japanese immigrant community. Founded in 1952 in the Vila Ré neighborhood of São Paulo by Kiyoterosu Tsumura, the company began as a small family bakery called 'Padaria Pan-American'. Over the decades, it evolved into one of the most recognized consumer brands in Brazil, particularly famous for its 'Bisnaguinha' (small milk rolls) and its line of cream crackers and sliced breads.

The brand remains under family ownership through the company Panco Ltda. Manufacturing is concentrated in Brazil with several industrial units located in the states of São Paulo, Rio de Janeiro, and Paraná, ensuring a wide distribution network across the country. The brand's visual identity, featuring the iconic 'boy' logo, is a staple on Brazilian supermarket shelves, symbolizing quality and tradition in the bakery and confectionery segment.