Nintendo Super Mario plush toy

This product is a plush representation of Mario, the iconic mascot of the Super Mario video game franchise. Originally created by Shigeru Miyamoto, Mario has become one of the most recognizable figures in global pop culture since his debut in 1981.

While the brand and character intellectual property are held by Nintendo Co., Ltd. in Japan, the physical manufacturing of these plush toys is typically outsourced to various global partners. Most official Nintendo plush merchandise is manufactured in China under license by companies such as San-ei Co., Ltd. or JAKKS Pacific, ensuring quality control and adherence to brand standards across different markets.

Today, Nintendo remains the ultimate owner of the brand, managing its vast portfolio of characters from its headquarters in Kyoto, Japan. The company operates numerous subsidiaries worldwide to handle distribution and marketing for their consumer products and gaming hardware.