Foreo skin care devices

Foreo is a globally recognized Swedish brand that revolutionized the beauty industry with its introduction of the LUNA facial cleansing brush. Founded in 2013 by Filip Sedic, the brand focuses on merging high-end technology with personal care, specializing in silicone-based sonic cleansing devices, oral care, and advanced masking treatments.

While the brand's creative and strategic headquarters remain in Stockholm, Sweden, its manufacturing operations are primarily centralized in China to leverage advanced production electronics and global distribution capabilities. This dual-presence allows Foreo to maintain its high-tech product standards while ensuring wide availability across international markets.

The company remains independently owned by its founder, resisting the trend of major beauty conglomerates acquiring niche tech-beauty brands. This independence allows Foreo to maintain a unique focus on innovation and design longevity in the competitive personal care electronics sector.