Santa Maria Spices and Food Products

Santa Maria is a leading Nordic brand specializing in spices, seasonings, and Tex-Mex food products. The story of the brand dates back to the early 20th century in Gothenburg, Sweden, where it began as a small tea and spice shop. Over decades, it transformed into a multinational culinary brand known for bringing international flavors to Northern European kitchens.

Today, Santa Maria is a key brand within the Paulig Group’s portfolio. While its roots and major operations remain in Sweden, the company operates high-tech production facilities in Sweden and Estonia to supply the global market. The brand focuses on premium spice blends and is a market leader in the Tex-Mex category across Scandinavia and the Baltics.

Ownership transitioned from the original founding family interests to the Finnish family-owned company Paulig in 2010. Paulig continues to manage the brand as its primary international flagship for flavorings and ethnic food sections.