Grumme

Grumme is one of Sweden's most iconic household brands, synonymous with environmental consciousness and effective cleaning. Founded in the late 19th century, the brand became famous for its natural linseed oil soap (Såpa), which remains its flagship product today. Over the decades, it has expanded its portfolio to include laundry detergents, dishwashing liquids, and various surface cleaners, all emphasizing biodegradable ingredients.

Ownership of the brand has transitioned from its family-owned roots to large Nordic conglomerates. Since 2023, Grumme has been part of the Orkla Home & Personal Care portfolio, following Orkla's consolidation of Nordic household brands. The brand continues to focus on the Swedish market, maintaining a strong reputation for sustainability and Nordic Swan Ecolabel certification.

Manufacturing takes place largely within Sweden to minimize transport emissions, though certain specialized product lines may be produced in other European facilities owned by the Orkla Group. The brand remains a staple in Swedish homes, balancing traditional cleaning methods with modern environmental standards.