Bimbo baked goods

Bimbo is the flagship brand of Grupo Bimbo, founded in Mexico City in 1945. What started as a small bakery with just 34 employees has transformed into the largest baking company in the world. The brand is iconic for its logo featuring a white bear (the 'Bimbo Bear') and its signature white sliced bread.

Today, Bimbo products are manufactured in 249 plants across 35 countries in the Americas, Europe, Asia, and Africa. The brand maintains a massive distribution network that delivers fresh bread, sweet rolls, and snack cakes to millions of points of sale daily. While it remains a proud Mexican heritage brand, its production is localized globally to ensure freshness.

Ownership of the Bimbo brand remains with its original parent company, Grupo Bimbo S.A.B. de C.V., which is headquartered in Mexico. As of 2026, the company continues to expand its global footprint through strategic acquisitions and a commitment to snacks and baked goods categories.