Ajax Cristal Glass Cleaner

Ajax is a globally recognized household cleaning brand originally launched in 1947 by the Colgate-Palmolive Company. The brand became famous for its powdered cleanser and later expanded into a wide range of surface cleaners, including the Cristal version specifically formulated for glass and mirrors. While the brand originated in the United States, it is now a powerhouse in international markets, with production facilities spread across multiple regions to serve local markets.

Today, Ajax remains a core brand under the ultimate ownership of Colgate-Palmolive, a multi-billion dollar American multinational consumer products company. In the European market, specifically Portugal, the product is often manufactured in regional plants across the EU to ensure efficient distribution. The brand is synonymous with powerful cleaning and has maintained its market position through decades of innovation in surfactants and sustainable packaging.