Makla El Hilal Chewing Tobacco

Makla El Hilal is a traditional brand of chewing tobacco, commonly referred to as 'Chemma' in North Africa. The brand originates from Algeria, where it has deep cultural roots and is a significant part of the local tobacco market. It is specifically a smokeless tobacco product typically placed under the lip.

The production is primarily centered in Algeria. The brand is under the ultimate ownership of Madar Holding, an Algerian state-owned conglomerate that consolidated various industrial sectors, including the tobacco industry formerly managed by SNTA (Société Nationale des Tabacs et Allumettes). Madar Holding plays a central role in the Algerian economy, overseeing the manufacturing and distribution of tobacco products both locally and for export markets, ensuring the maintenance of traditional recipes and industrial standards.