Made O'Meter
Discover where a brand or product originates
Piraquê is a traditional Brazilian brand founded in 1950 in Rio de Janeiro by Osoffredi and Rodolfo Celano. Known for its iconic packaging and high-quality recipes, it became a cultural staple in the Brazilian biscuit and cracker market. The brand is primarily manufactured in Brazil across various facilities. In 2018, Piraquê was acquired by M. Dias Branco, a leading food company in Latin America, which continues to own and manage the brand. This acquisition expanded the brand's distribution nationwide, maintaining its heritage while benefiting from modern logistics and production capabilities.
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