Kellogg's Vector Meal Replacement

Kellogg's Vector is a unique brand specifically developed for the Canadian market as a high-performance meal replacement rather than a traditional breakfast cereal. Originally created by the Kellogg Company, a legendary American multinational food manufacturer founded in 1906 by Will Keith Kellogg, Vector was designed to meet specific nutritional standards for active individuals.

Following a major corporate restructuring in 2023, the Kellogg Company split into two entities: Kellanova and WK Kellogg Co. The WK Kellogg Co oversees the North American cereal business, including the Vector brand. The product is primarily manufactured in Canada to serve its domestic market, maintaining its status as a staple for Canadian consumers seeking protein-rich meal alternatives. The brand is now part of the WK Kellogg Co portfolio, headquartered in Battle Creek, Michigan, USA.