Seltin Mineralsalt

Seltin is a well-known mineral salt brand primarily sold in the Nordic countries. It was originally developed as a healthier alternative to traditional table salt by reducing sodium content (sodium chloride) by 50% and replacing it with potassium and magnesium.

The brand was originally part of the Swedish company Cederroth, which specialized in health and hygiene products. In 2015, Cederroth was acquired by the Orkla Group, a leading Norwegian conglomerate. Today, Seltin is managed by Orkla Foods Sverige and is primarily manufactured in Sweden. It remains a staple for consumers looking to manage blood pressure by reducing their sodium intake without sacrificing the flavor profile of salt.