First Force Multi Purpose Insect Killer

First Force Brand Overview

First Force is a specialized pest control brand primarily catered to the Australian and New Zealand retail markets. It is recognized for offering value-driven chemical solutions for household insect problems, including products that target flying and crawling insects such as cockroaches, spiders, and flies. The brand is positioned as an affordable alternative to major global pest control players.

Manufacturing and Distribution

First Force products are manufactured and distributed through the network of DGL Consumer Products. The manufacturing is primarily based in Australia, utilizing local facilities to produce aerosol and chemical formulations. By maintaining local production, the brand ensures it meets the specific regulatory standards of the Australian Pesticides and Veterinary Medicines Authority (APVMA).

Ownership and Corporate Structure

First Force is owned by the DGL Group Limited, a specialized chemical business listed on the ASX and NZX. DGL Group manages the entire lifecycle of chemical products, from formulation and manufacturing to warehousing and distribution. This ultimate ownership structure allows First Force to leverage a robust supply chain within the Australasian region, ensuring consistent availability in major supermarket chains and discount retailers.