WEBTOON digital platform

WEBTOON is the world's largest digital comics platform, revolutionizing the way stories are told and consumed. Originally launched in South Korea in 2004, the platform pioneered the vertical-scrolling format specifically designed for smartphones. It has since expanded globally, providing a space for independent creators and established artists to reach millions of readers worldwide.

The service is owned and operated by Naver Corporation, South Korea's leading internet search engine and technology conglomerate. Through its subsidiary, Webtoon Entertainment Inc. (which is headquartered in the United States to manage global operations), the brand has successfully integrated into various entertainment sectors, including television and film adaptations of its most popular series. Despite its global presence, its primary technological development and content curation remain deeply rooted in South Korea.