Paçoquita peanut candy

Paçoquita is a popular Brazilian peanut candy, traditionally known as paçoca, which consists of ground peanuts, sugar, and salt. It is a staple of Brazilian snack culture, particularly famous during the Festa Junina celebrations. The brand is recognized for its distinctive yellow packaging and the characteristic crumble-in-the-mouth texture of the product.

The brand is manufactured and owned by Santa Helena Indústria de Alimentos S.A., which is one of the largest companies in the peanut-based food sector in Latin America. Founded in Ribeirão Preto, Brazil, in 1942, the company has maintained its headquarters and primary manufacturing facilities there for decades, ensuring significant quality control from the sourcing of raw peanuts to the final packaged good. Santa Helena remains a privately held Brazilian company, making it the ultimate owner of the brand today.