Rituals The Ritual of Sakura Flowering Hand Balm

The Ritual of Sakura Flowering Hand Balm is a premium personal care product from the Dutch brand Rituals. The Sakura collection is inspired by the Japanese tradition of Hanami, celebrating the fleeting beauty of cherry blossoms and the promise of new beginnings. The formula features the delicate scent of cherry blossom and nourishing rice milk, and it is part of the brand's extensive range of home and body cosmetics.

Rituals Cosmetics was founded in 2000 by Raymond Cloosterman in Amsterdam, Netherlands. It was established with the philosophy of transforming everyday routines into meaningful rituals. Today, the brand remains an independent entity under the ownership of its founder through Rituals Cosmetics Holding B.V. and associated investment partners, continuing its expansion globally while maintaining its headquarters in Amsterdam.

While the brand is deeply rooted in the Netherlands, its manufacturing process is distributed across various specialized production sites primarily located within the European Union to ensure high quality and safety standards. Rituals is also known for its commitment to sustainability, holding B Corp status and focusing on environmentally friendly packaging and ingredients.