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Cien is a private-label personal care brand owned and distributed by the German international discount retailer Lidl. The brand was established to provide affordable cosmetic and skincare solutions, ranging from shampoos and shower gels to anti-aging creams.
Most Cien products are manufactured in Germany through various contract manufacturers that specialize in cosmetics, though production may occur in other European countries to serve specific regional markets. The brand lives under the corporate umbrella of the Schwarz Group, which is one of the largest retailers in the world and manages both Lidl and Kaufland. This ownership structure allows for mass distribution across Lidl's vast network of stores throughout Europe and North America.
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