Violeta Violet tissues

Violeta is a prominent regional brand from Southeast Europe, specialized in high-quality hygiene and paper products. Originally founded in 2001, the brand has grown into a leader in the FMCG sector across the Balkans.

The products are primarily manufactured at the company's state-of-the-art facilities in Grude, Bosnia and Herzegovina, as well as production sites in Croatia. The brand maintains a strong emphasis on European standards and modern technology to remain competitive with global giants.

Ownership remains within the original founding group, Violeta d.o.o., headquartered in Bosnia and Herzegovina. The company is a rare example of a local regional brand successfully competing against multinational conglomerates like Procter & Gamble or Kimberly-Clark, expanding its portfolio beyond tissues to diapers, detergents, and personal care.