First Price Cotton Pads

First Price is a well-known budget-friendly private label brand primarily sold in the Scandinavian market. It was developed to provide consumers with essential household and personal care items at the lowest possible price point without compromising basic utility.

As a private label, the brand is owned and managed by NorgesGruppen, Norway's largest grocery retail group. While the brand is Norwegian in origin, the products are sourced globally to maintain competitive pricing. Common manufacturing locations for cotton-based hygiene products under this label include various European and Asian countries depending on supplier contracts.

NorgesGruppen operates several retail chains including KIWI, MENY, SPAR, and Joker, where First Price acts as the foundational value brand. The company remains headquartered in Oslo, Norway, and continues to be the ultimate owner of the brand's intellectual property.