New Yorker Jeans

New Yorker is a prominent German fashion retailer that operates as a 'fast fashion' brand, providing various apparel lines including Fishbone, Amisu, Smog, and FB Sister. Originally founded in Flensburg, Germany, in 1971, the brand has grown into one of the largest garment retailers in Europe.

As a global fashion entity, New Yorker sources its production from a complex supply chain spanning multiple countries, primarily in Asia (such as Bangladesh, China, and Pakistan) and occasionally within Europe, depending on the specific collection and material requirements. The brand is privately held and continues to be managed under the original corporate umbrella established by its founders, maintaining its headquarters in Braunschweig, Germany.