Hacendado 100% Whole Wheat Tortillas

Hacendado is the flagship private label brand for Mercadona, Spain’s leading supermarket chain. These 100% whole wheat tortillas are marketed as a high-fiber alternative to traditional flour wraps and are popular in the Spanish domestic market.

The product is manufactured in Spain by inter-provider Delibreads Europe, S.L., a specialized bakery company headquartered in Valencia. This partnership is part of Mercadona's long-term strategy of using local specialized manufacturers to produce its store-brand items, ensuring high quality and consistent supply across its retail network in Spain and Portugal.

Mercadona remains a family-owned Spanish giant, with the Roig family holding the majority of shares. The company has become a symbol of Spanish retail success, focusing on a 'Total Quality' model that integrates closely with its manufacturers (totaler suppliers) to manage the product lifecycle from factory to shelf.