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Diversey SURE Glass Cleaner

ownerUnilever (United Kingdom/Netherlands)
originUnited Kingdom
manufacturedPrimarily in Netherlands, but also produced in other locations

SURE is a comprehensive range of plant-based, 100% biodegradable cleaning products designed to deliver professional results. The brand was developed by Diversey, a pioneer in the hygiene industry with deep roots in both the United States and Europe. The product shown is a professional-grade glass cleaner formulated from renewable sources and is frequently used in commercial and industrial settings across Scandinavia and Europe. The brand emphasizes sustainability through its Cradle to Cradle Gold certification, ensuring that the ingredients and packaging meet high environmental standards. Production for the European market often takes place in the Netherlands, although Diversey maintains a global manufacturing footprint. Currently, the Diversey brand, including the SURE line, is owned by Solenis, a leading global producer of specialty chemicals, following its acquisition of Diversey Holdings, Ltd. in 2023.

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